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Annals of Spiru Haret University. Economic Series
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Found 27 items.
THE EVOLUTION OF EDUCATIONAL MARKETING
Natalia Manea, Mihaela PURCARU
37-45
2017-12-21
The strategic marketing planning – General Framework for Customer Segmentation
Alina Elena OPRESCU
49-58
2014-03-30
Specifics of the marketing audit in the financial-banking sector
Corrado De CECCO, Iuliana CETINĂ, Violeta RĂDULESCU, Mircea DRĂGHICI
127-137
2010-09-30
Peculiarities of marketing communications in cultural marketing
Daniel Gardan, Petronela Iuliana Geangu
78-84
2016-09-20
The role and importance of the strategic planning in bank marketing
Gheorghe PISTOL
153-161
2010-06-30
Particularities of the logistic operations in the pharmaceutical domain
Ana BUTNARU
61-68
2010-12-20
Remarks on the marketing of educational nowadays
Sebastian CHIRIMBU, Adina BARBU-CHIRIMBU, Silvia RAŞCU PISTOL
99-104
2011-09-30
ETHICAL CONSUMERS IN GREECE: WHO ARE THEY?
Antonia Delistavrou, Hristo Katrandjiev, Irene Tilikidou
47-65
2017-09-29
Mobile marketing future trends
Iacob CĂTOIU, Daniel Adrian GÂRDAN, Doru Lucian GÂRDAN
11-22
2010-03-30
The Importance of Marketing Communication in the Touristic Negotiation
Ana Maria MIHALI
27-34
2014-06-30
PROVISIONS CONCERNING THE ORGANIZATION OF EVENTS FOR THE PROMOTION OF PRODUCTS ON PHARMACEUTICAL MARKET IN ROMANIA
Alina Natalia IOSIF, Elena GURGU
111-128
2019-09-21
Dancing with pharmaceutical industry – medical practice between ethics and business
Sorin C. CRĂCIUNAŞ, Diana V. CRĂCIUNAŞ
23-28
2010-03-30
Role of marketing in improving didactic activity quality in higher education
Adrian Daniel GÂRDAN, Iuliana Petronela GEANGU, Ioana ANDRIESEI, Ecaterina GICĂ
167-174
2016-04-13
The strategy of promoting and selling medicines on the Romanian market
Elena GURGU, Ioan Aurelian STANESCU
97-112
2019-12-08
CSR – A marketing tool?
Silvia- Ştefania MIHALACHE
159-164
2011-03-30
The power of the message – the key to success in social marketing campaign. An analysis of social marketing in Romania
Manuela EPURE, Cristina DINU
151-157
2011-03-30
THE DEVELOPMENT OF MARKETING IN TOURISM INDUSTRY
Bogdan SOFRONOV
117-127
2019-03-29
Brand management in media crisis
Adrian IONESCU
99-106
2010-06-30
The role of strategic planning in relationship marketing
Aurelian A. BONDREA, Daniel Adrian GÂRDAN, Iuliana Petronela GEANGU
50-60
2010-12-20
The strategic analysis in the modern management of the company
Iosefina MOROŞAN
189-195
2010-09-30
Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion model
Marco REMONDINO
101-106
2011-06-29
New perspectives in relationship marketing conceptualization
Daniel Adrian GÂRDAN
81-89
2011-12-30
Metaphorical conceptualizations of marketing
Raluca Gabriela BURCEA
153-160
2010-09-29
Critical marketing - defining the field
Manuela Epure
177-179
2016-11-21
Particularities of dental medical services and consumers in the context of globalization
Petronela Iuliana GEANGU, Raluca CREŢOIU, Daniel Adrian GÂRDAN
71-80
2011-12-30
The importance of finance and banking marketing in the present conditions
Gheorghe PISTOL
183-190
2016-04-13
How the marketing research affects the improvement in the dental doctor-patient relation
Petronela Iuliana GEANGU, Daniel Adrian GÂRDAN, Iuliana CETINĂ, Elena GURGU,
139-151
2010-09-30
1 - 27 of 27 items
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