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Annals of Spiru Haret University. Economic Series
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Found 27 items.
  • THE EVOLUTION OF EDUCATIONAL MARKETING

    Natalia Manea, Mihaela PURCARU
    37-45
    2017-12-21
  • The strategic marketing planning – General Framework for Customer Segmentation

    Alina Elena OPRESCU
    49-58
    2014-03-30
  • Specifics of the marketing audit in the financial-banking sector

    Corrado De CECCO, Iuliana CETINĂ, Violeta RĂDULESCU, Mircea DRĂGHICI
    127-137
    2010-09-30
  • Peculiarities of marketing communications in cultural marketing

    Daniel Gardan, Petronela Iuliana Geangu
    78-84
    2016-09-20
  • The role and importance of the strategic planning in bank marketing

    Gheorghe PISTOL
    153-161
    2010-06-30
  • Remarks on the marketing of educational nowadays

    Sebastian CHIRIMBU, Adina BARBU-CHIRIMBU, Silvia RAŞCU PISTOL
    99-104
    2011-09-30
  • ETHICAL CONSUMERS IN GREECE: WHO ARE THEY?

    Antonia Delistavrou, Hristo Katrandjiev, Irene Tilikidou
    47-65
    2017-09-29
  • Particularities of the logistic operations in the pharmaceutical domain

    Ana BUTNARU
    61-68
    2010-12-20
  • Mobile marketing future trends

    Iacob CĂTOIU, Daniel Adrian GÂRDAN, Doru Lucian GÂRDAN
    11-22
    2010-03-30
  • The Importance of Marketing Communication in the Touristic Negotiation

    Ana Maria MIHALI
    27-34
    2014-06-30
  • PROVISIONS CONCERNING THE ORGANIZATION OF EVENTS FOR THE PROMOTION OF PRODUCTS ON PHARMACEUTICAL MARKET IN ROMANIA

    Alina Natalia IOSIF, Elena GURGU
    111-128
    2019-09-21
  • THE DEVELOPMENT OF MARKETING IN TOURISM INDUSTRY

    Bogdan SOFRONOV
    117-127
    2019-03-29
  • Brand management in media crisis

    Adrian IONESCU
    99-106
    2010-06-30
  • The role of strategic planning in relationship marketing

    Aurelian A. BONDREA, Daniel Adrian GÂRDAN, Iuliana Petronela GEANGU
    50-60
    2010-12-20
  • The strategic analysis in the modern management of the company

    Iosefina MOROŞAN
    189-195
    2010-09-30
  • Word-of-mouth marketing and enterprise strategies: a bottom-up diffusion model

    Marco REMONDINO
    101-106
    2011-06-29
  • New perspectives in relationship marketing conceptualization

    Daniel Adrian GÂRDAN
    81-89
    2011-12-30
  • Metaphorical conceptualizations of marketing

    Raluca Gabriela BURCEA
    153-160
    2010-09-29
  • Critical marketing - defining the field

    Manuela Epure
    177-179
    2016-11-21
  • Particularities of dental medical services and consumers in the context of globalization

    Petronela Iuliana GEANGU, Raluca CREŢOIU, Daniel Adrian GÂRDAN
    71-80
    2011-12-30
  • The importance of finance and banking marketing in the present conditions

    Gheorghe PISTOL
    183-190
    2016-04-13
  • How the marketing research affects the improvement in the dental doctor-patient relation

    Petronela Iuliana GEANGU, Daniel Adrian GÂRDAN, Iuliana CETINĂ, Elena GURGU,
    139-151
    2010-09-30
  • Dancing with pharmaceutical industry – medical practice between ethics and business

    Sorin C. CRĂCIUNAŞ, Diana V. CRĂCIUNAŞ
    23-28
    2010-03-30
  • Role of marketing in improving didactic activity quality in higher education

    Adrian Daniel GÂRDAN, Iuliana Petronela GEANGU, Ioana ANDRIESEI, Ecaterina GICĂ
    167-174
    2016-04-13
  • The strategy of promoting and selling medicines on the Romanian market

    Elena GURGU, Ioan Aurelian STANESCU
    97-112
    2019-12-08
  • CSR – A marketing tool?

    Silvia- Ştefania MIHALACHE
    159-164
    2011-03-30
  • The power of the message – the key to success in social marketing campaign. An analysis of social marketing in Romania

    Manuela EPURE, Cristina DINU
    151-157
    2011-03-30
1 - 27 of 27 items

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