marketing events, pharmaceutical industry, drug promotion strategy.


For the purpose of writing this paper, we  were motivated to choose this subject as it is a core part of the pharmaceutical companies' business strategy of promoting medicines. Regarding the importance of the research theme and the business environment, it is crucial that anyone connected to this business should realize the importance of organization, details, good deployment and impact of each event. In this respect, marketing can be seen as a true system of economic activities related to the programming of products and services that have the role of satisfying the requirements of current and potential consumers considerably, but is also linked to prices, promotion and distribution products or services.               Having knowledges about how important is the marketing part of pharmaceutical market, taking in consideration the huge budgets that medical and pharmaceutical companies spend on the events organized in this domain, we consider that a company which is able to have a new approach and a new vision for the organization of events and sharing medical education to doctors and medical information to patients will have a big success.

Author Biographies

Alina Natalia IOSIF, Spiru Haret University

Spiru Haret University, Faculty of Economic Studies, Master’s Degree Program in Marketing and Public Relations in Business, Fabricii Street, no. 46G, Sector 6, Bucharest, 030045, Romania, Tel.: +40214551020, Email:

Elena GURGU, ''Spiru Haret University", Faculty of Economic Sciences, Bucharest

Born on 20/02/1974, assoc. prof. PhD. Elena Gurgu is now vice-dean of the Faculty of Economic Sciences, Spiru Haret University, Bucharest, being specialized in supporting lectures and master degree courses in international economics and finance, public relations and corporate speech. She is also accredited and active trainer since 2010 till present. In USH her activity takes place within several committees , is also member of several national or international scientific and research societies and associations, and reviewer in some journals indexed in IDB. She is currently managing the master's programs in Marketing inside the  Faculty of Economic Sciences. Begining 2016 she is envolved in scientific research field as deputy chief editor of Annals of Spiru Haret University. Economic Series, a jounal with a tradition of 16th years in academic  research field. Her personal biography can be found in the pages of Who is Who - Encyclopedia of Personalities in Romania.Further details about her publications, academic and research career at: can access her papers on SSRN at: ID:


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