Healthcare services consumer’s behaviour and sustainable development


  • Iuliana Petronela GÂRDAN (GEANGU) Lecturer Ph.D.Spiru Haret University, Faculty of Marketing and International Business; postdoctoral student, Institute of National Economy-Romanian Academy
  • Daniel Adrian GÂRDAN Lecturer Ph.D. Spiru Haret University, Faculty of Marketing and International Business; postdoctoral student, Institute of World Economy-Romanian Academy



sustainable development, healthcare, green dentistry, consumer behaviour, social responsibility


Sustainable development has come into prominence in recent years as a concept that determines implications in all areas of human activity. Modern medical services are distinguished by a special position regarding application of the specific principles of sustainable development. This is because they are not only a necessary and useful tool to implement the concept of sustainable development at the scale of the entire human civilization but also an area of activity where sustainability is experiencing a complex application. In this context, health care consumer behaviour has also suffered substantial changes determined both by the technological evolution from the medical field and the large scale which phenomena such as social networks and communication technology has in the present. This article proposes a review of the evolution of the concept of sustainable development, its application in the medical field, with an emphasis on dental health services and final considerations on how consumer behaviour is influenced by the implementation, at the level of the medical organisations, of the principles of sustainable development.  


Asefa Sisay (2005), The Concept of Sustainable Development: An Introduction, p. 1- 18, publicat în Asefa Sisay (editor), The Economics of Sustainable Development, W.E. Upjohn Institute for Employment Research, Michigan

Cole Matthew (2007), Economic growth and the environment, p. 240-253, publicat în Atkinson Giles, Dietz Simon, Neumayer Eric (eds), Handbook of Sustainable Development, Edward Elgar Publishing Limited, Cheltenham

Dharamsi Shafik, Pratt D. Daniel, MacEntee I. Michael (2007), How Dentists Account for Social Responsibility: Economic Imperatives and Professional Obligations, Journal of Dental Education, vol. 71, nr. 12, p. 1583-1592

Farahani Ali, Suchak Mittale, Eco-friendly dentistry – The environmentally-responsible dental practice, University Waterloo, 2007, resource/resmgr/docs/eco-friendly_dentistry_jcda.pdf

Gorbachev Mikhail (2006), A New Glasnost for Global Sustainability, p. 153-160, publicat în Marco Keiner, The Future of Sustainability, Springer, Dordrecht

Hiltz Margot (2007), The environmental impact of dentistry, Journal of the Canadian Dental Association, vol. 73, nr. 1, p. 59-62,

Lars Osberg (1988), Remarks at the workshop on cost of inaction, p. 33-39, publicat în Davidson Alex, Dence Michael (editori), The Brundtland Challenge and the Cost of Inaction, Institute for Research on Public Policy, 159p., ISBN 0-88645-076-4

Lester Brown (2006), Plan B 2.0: Rescuing a Planet under Stress and a Civilization in Trouble, W.W. Norton&Company, New York

Manole Victor, Epuran Gheorghe (2008), Durable Development and Social Responsability – A Marketing Approach in the New European Context, Review of Management and Economical Engineering, vol. 7, Special Issue - Business Excellence no. 2, Braşov

Ogilvy Public Relations Worldwide (mai 2011), Healthcare Marketing in the Age of Sustainability, report, .pdf

Pautard Didier (2004), Les avantages d'une approche marketing consciente des principes de responsabilité sociétale, Revue française du marketing, Nº. 200, p. 67-81, ISSN 0035-3051

Prizzia Ross (2007), cap. 2. Sustainable Development in an International Perspective, p. 19-42, publicat în Thai V. Khi, Rahm Dianne, Coggburn D. Jerrell, Handbook of Globalization and the Environment, CRC Press, Taylor&Francis Group, Boca Raton, Florida

Sempels Christophe, Vandercammen Marc (cords.) (2009), Oser le marketing durable. Concilier marketing et développement durable, Pearson Education France, Paris

Skowron Stanisław, Szymoniuk Barbara, Marketing and Sustainable Development, Problemy ekorozwoju – Problems of sustainable development, vol. 9, no 2, 2014, p. 39-46

Vogler John (2007), The international politics of sustainable development, p. 430-446, publicat în Atkinson Giles, Dietz Simon, Neumayer Eric (eds), Handbook of Sustainable Development, Edward Elgar Publishing Limited, Cheltenham

Eco-Dentists Aim to Clean and Green, 9 martie 2010, 09/eco-dentistry-group-hopes-spur-industrywide-green-movement

2012, The Growing Importance of More Sustainable Products in the Global Health Care Industry, Johnson&Johnson research study,




How to Cite

GÂRDAN (GEANGU), I. P., & GÂRDAN, D. A. (2014). Healthcare services consumer’s behaviour and sustainable development. Annals of Spiru Haret University. Economic Series, 14(3), 9–20.