USING BIG DATA IN BUSINESS MANAGEMENT

Authors

  • Elena Gurgu ''Spiru Haret University", Faculty of Economic Sciences, Bucharest, Romania http://orcid.org/0000-0001-6964-8516
  • Mariana Iatagan Spiru Haret University, Faculty of Economic Sciences, Bucharest, 46 G Fabricii Street, District 6, Bucharest, Romania, Tel./Fax: +40213169793,
  • Raluca Zorzoliu Spiru Haret University, Faculty of Economic Sciences, Bucharest, 46 G Fabricii Street, District 6, Bucharest, Romania, Tel./Fax: +40213169793,

DOI:

https://doi.org/10.26458/2223

Keywords:

BIG DATA, technologies, business management, digitalization.

Abstract

Digitalization is fundamentally changing companies and other organizations, just as the business world has never seen before. Changes also take place on the financial and accounting side of a company. Future digital advancements are a necessity because providers use this type of systems. The use of new technologies in business management is expected especially in terms of document recognition, data exchange, receipt and payment transactions, communication, excel replacement, text recognition. Big Data is becoming an indispensable resource for many organizations. Digitalization is fundamentally changing companies and other organizations, just as the business world has never seen before. The term Big Data has evolved in a flash to take into account the rapidly expanding quantities of digital information systems that are generated, the hard work of creating that information that can be analyzed, and the actual use of that data as capital to increase efficiency, create and enable innovation, and improve decision-making.

Author Biographies

Elena Gurgu, ''Spiru Haret University", Faculty of Economic Sciences, Bucharest, Romania

Born on 20/02/1974, assoc. prof. PhD. Elena Gurgu is now vice-dean of the Faculty of Economic Sciences, Spiru Haret University, Bucharest, being specialized in supporting lectures and master degree courses in international economics and finance, public relations and corporate speech. She is also accredited and active trainer since 2010 till present. In USH her activity takes place within several committees , is also member of several national or international scientific and research societies and associations, and reviewer in some journals indexed in IDB. She is currently managing the master's programs in Marketing inside the  Faculty of Economic Sciences. Begining 2016 she is envolved in scientific research field as deputy chief editor of Annals of Spiru Haret University. Economic Series, a jounal with a tradition of 16th years in academic  research field. Her personal biography can be found in the pages of Who is Who - Encyclopedia of Personalities in Romania.Further details about her publications, academic and research career at:http://se-b.spiruharet.ro/images/secretariat/anunturi-generale/cv_cadre_didactice/gurgu_elena_cvlista_lucrari.pdfYou can access her papers on SSRN at:http://ssrn.com/author=1307203ORCID ID: http://orcid.org/0000-0001-6964-8516

Mariana Iatagan, Spiru Haret University, Faculty of Economic Sciences, Bucharest, 46 G Fabricii Street, District 6, Bucharest, Romania, Tel./Fax: +40213169793,

Associate prof. PhD

Raluca Zorzoliu, Spiru Haret University, Faculty of Economic Sciences, Bucharest, 46 G Fabricii Street, District 6, Bucharest, Romania, Tel./Fax: +40213169793,

Associate prof. PhD.

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Published

2022-06-28

How to Cite

Gurgu, E., Iatagan, M., & Zorzoliu, R. (2022). USING BIG DATA IN BUSINESS MANAGEMENT. Annals of Spiru Haret University. Economic Series, 22(2). https://doi.org/10.26458/2223

Issue

Vol. 22 No. 2 (2022)

Section

ACADEMIA PAPERS

License

Copyright (c) 2022 Elena Gurgu, Mariana Iatagan, Raluca Zorzoliu

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.