THE IMPACT OF ONLINE ENVIRONMENT ON TOURISM

Abstract

The online tourism is part of e-commerce and unites some of the fastest growing technologies, such as communications and information technology, the hospitality industry, and strategic management / marketing / planning.

Online tourism activities involve tour operators, travel agencies and other entities with tourism-related interests in the virtual space through a dedicated portal. The phenomenon itself has implications for the tourist services consumer.

The  internet  has  revolutionized  the  travel  industry  both  as  a  source  of information and like a sales channel. Online marketing, photographs, and consumer reviews are bringing destinations and attractions to the screens of potential travelers around the world.  The  ease  with  which  a  customer  can  review  and  compare travel  options  opens  up  new  markets  for  both  large  and  small  businesses and  the  ability  to  confirm  prices  and  purchase  services  online  benefits  travelers and  businesses alike.