ROMANIAN TOURISM MARKETING RESEARCHES
DOI:
https://doi.org/10.26458/1634Keywords:
country brand, tourism product, research, foreign tourist, tourist circuitAbstract
In sustainable development, tourism plays a vital role, with a high contribution in Romania's economic recovery and relaunch. Raising the tourism product of the values enshrined in the corresponding standards and preferences of foreign tourists involves initiating and promoting actions that include, on one hand, workflows education and training of a mentality appropriate current type of development, and on the other hand , emphasizing sustainable development in regions of tourist’s reception. Based on these considerations, this paper aims to determine how the tourism products must be designed from the point of view of marketing, to comply with the principles of sustainability. To this end we analyzed research on consumption of tourist’s services in Romania, made by INSOMAR, and an analysis of the Romanian tourism seen by strangers.References
Jelev Viorica, Turism International,(Editura Fundatia Romania de Maine, 2013)
Jelev Viorica, Marketing turistic, ((Editura Fundatia Romania de Maine, 2013)
Jelev Viorica, Marketingul serviciilor, Note de curs, volumul 2, (Editura Fundatia Romania de Maine, 2008)
Stănciulescu, Gabriela, Sustainable Tourism Management in urban centers, (Editura Economica 2004)
Eagles, P.F.J., McCool, S.F., C. D. Haynes, "Sustainable Tourism in Protected Areas Guidelines for Planning and Management", World Commission on Protected Areas, IUCN, 2002
Ispas, A. (2007), "The image of Romania as a tourist destination" in Economic Talks Magazine, nr. 4 / April 2007, p.48-53.
Jelev, Ioan and Jelev Viorica- The role and priorities of the Romanian National Committee" Man and Biosphere of UNESCO application in Rodnei Mountains National Park, a biosphere reserve" European Journalism -Festivalul, Tg. Jiu 2010
Jelev Viorica. -Tourism marketing in Romania. Constraints and prospects, Conferinta cadrelor didactice din USH, 2009
Sundseth Kerstin, "Using natural and cultural heritage to Develop Sustainable Tourism in nontraditional tourist destinations," European Commission Study, Ecosystems LTD
National Strategy for Regional Development, National Centre for Sustainable Development, May 20, 2008
Regional Operational Programme 2007 - 2013 (REGIO) -The Ministry of Regional Development an, d Tourism
”Holidays and travel" Review
INSOMAR-Study: consumption of tourist services in Romania 2009
www.wto, "Tourism Vision 2020” international -www.mturism.ro/studii/studii
http://www.tourismnt.com.au/en/strategies/nt-tourism-vision-2020
Downloads
Published
How to Cite
Issue
Section
License
The Annals of Spiru Haret University. Economic Series operates under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, granting authors full copyright of their work without restrictions. This licensing framework ensures that the journal’s content can be shared and adapted non-commercially, provided appropriate credit is given and derivative works are distributed under the same terms.
By adhering to these principles, the journal reaffirms its commitment to promoting high-caliber research and supporting the global exchange of economic knowledge.