PISTOL, G. The role and importance of the strategic planning in bank marketing. Annals of Spiru Haret University. Economic Series , [S. l.], v. 10, n. 2, p. 153–161, 2010. Disponível em: https://www.anale.spiruharet.ro/economics/article/view/10218. Acesso em: 1 mar. 2024.