STANKOVIĆ, J. THE ROLE OF THE CONSUMER’S PERSONALITY IN CREATING THE BRAND’S PERSONALITY. Annals of Spiru Haret University. Economic Series , [S. l.], v. 22, n. 4, 2023. Disponível em: https://www.anale.spiruharet.ro/economics/article/view/1319. Acesso em: 7 may. 2025.