Remarks on the marketing of educational nowadays



     This article examines the marketing of educational products and services based on theoretical premises of marketing as defined in the specialized literature; were also identified the main characteristics of the marketing process of the teacher-manager: knowledge, identification and initial evaluation of the students’ expectations and needs of training and information. In our daily work, marketing becomes an essential element of the teacher’s strategic management, influencing our decisions in the field of course design, organization, coordination and evaluation (of the academic courses).


educational environment, marketing concepts, educational marketing

Full Text:



Cristea, S., General Pedagogy. Educational Management (Pedagogie generală. Manage-mentul educaţiei), Editura Didactică şi Pedagogică, Bucureşti, 1996.

Demetrescu, M.C. (coord.), Internal and International Marketing (Marketing intern şi internaţional), Editura Politică, Bucureşti, 1976.

Gârdan, A., Geangu P.I., Andriesei, I., Gică, E., Marketing role in improving the quality of teaching in higher education (Rolul marketingului în îmbunătăţirea calităţii activităţii didactice în învăţământul superior), Analele Universităţii Spiru Haret, Seria Economie, nr. 9, 2009.

Iosifescu, Ş., Elements of strategic and design management (Elemente de management strategic şi proiectare), Editura Corint, Bucureşti, 2000.

Juganaru, M., Marketing research (Cercetări de marketing), Editura Europolis, Constanţa, 1996.

Negruţ, C., Initiation of Marketing (Iniţierea în marketing), Editura Augusta, Timişoara, 1997.

Niculescu, R.M., Educational Management (Management educaţional), Editura Ex Libris, Braşov, 2000.

Ştefănescu, P., Marketing Basics (Bazele marketingului), Editura ASE, Bucureşti, 1995.

Thomas, J. M. Marketing Manual (Manual de marketing), Editura Codecs, Bucuresti, 1998.

Voiculescu, F., Analysis Resource – needs and strategic management in education (Analiză resurse – nevoi şi managementul strategic în învăţământ), Editura Aramis, Bucureşti, 2004.

Zaharia Răzvan, Marketing social politic, Editura Uranus, Bucureşti, 2001.

Copyright (c) 2011 author

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

In order to comply with GDPR, this site does not allow free registration. Please contact us at:

GDPR Policy:

Please read the statement below:
Processing of personal data and free movement of these data

Registering with this site the author agree with the collection, processing and use of his personal data, exclusively within the ASHUES journal.




To crown and encourage research efforts of the authors, at the end of a year of publishing our journal board will award online the best papers by distinctions:

1. Best Original Paper Award -  for the paper that has brought something completely new in the reader's attention (a new concept, a new trend, a new proposal in research, etc.)

2. Excellence Award - for the most cited paper and visualized in the online environment during the year

3. First, Second and Third Award- for the best documented and substantiated papers during the year

4. Special Award - to award PhD students and postdocs for the most well documented and substantiated paper