ASSESSMENT OF SOCIAL MEDIA’S INFLUENCE ON THE ACADEMIC PERFORMANCE OF TERTIARY INSTITUTION STUDENT

Authors

  • Racheal Mugabi Ddungu Makerere University, Uganda/Victoria University, Kampala, Uganda
  • Rosemary Nakijoba University of the Western Cape, Cape Town, South Africa/Ndejje University, Kampala, Uganda/Victoria University, Uganda
  • Ayodeji Awobamise Victoria University
  • Ariokot Merab Kampala International University

Keywords:

social media, digital communication, academic performance, university students’ social media usage.

Abstract

This paper assesses the influence of social media on academic performance of tertiary institutions. The study made use of a quantitative approach where 100 questionnaires were distributed to tertiary institutions students in Ekiti State. The study findings reveal that all the respondents have access to the internet and that they do so through different mediums such as smart phones, tablets and computers. Also, smart phones are the most popular means of accessing the internet by students. These devices are portable and allow students to carry it along at any given time. Findings of this study reveal that Ekiti State University students spend more time on social media than reading their books, this makes them rely on social media to do their assignments without consulting other sources. The study also revealed that students’ exposure to social media has effect on their academic performance and that effect is negative. It is the perspective of this paper that undergraduate who invest more energy in online networking are liable to perform inadequately in their scholarly exercises than the individuals who don't, because of an extraordinary number of times spent on long range informal communication exercises, the scholastic execution of undergraduates endure misfortunes which could prompt poor execution in their studies.

References

Adegboji, M. D., & Toyo (2013). Educational technology in context: The big picture. In M. D. Roblyer & A. H. Doering (Eds.) Integrating educational technology into teaching (6th Ed.). Boston, MA: Pearson.

Aghaunor, C. T., & Ekuobase, G. O. (2015). “ICT social services and students’ academic performance.” A Multidisciplinary Journal Publication of the Faculty of Science, Adeleke University, Ede, Nigeria, 2, 29-46.

Åkerlund, D. (2011). “Social media in the classroom: Different perspectives on young students’ use of blogs and digital cameras in their schoolwork.” Paper presented at the conference Literacy – en morsmålsdidaktisk utfordring. Tønsberg, Norge. 2-4 November 2011.

Alhazmi, A. K., & Rahma, A. A. (2013). “Facebook in higher education: Students’ use and perceptions.” Advances in Information Sciences and Service Sciences (AISS), 5(15), 3241.

Al-Menayes, J. (2015). “Dimensions of social media addiction among university students in Kuwait.” Psychology and Behavioral Sciences, 4(1), 23-28.

Chan, S., Cho, M. & Lee, S. (2013). “User perceptions of social media: A comparative study of perceived characteristics and user profiles by social media.” Online Journal of Communication and Media Technologies, 3(4), 149-178.

Dabbagh, N., & Kitsantas, A. (2011). Personal Learning Environments, social media, and selfregulated learning: A natural formula for connecting formal and informal learning.

Daluba, N. E. & Maxwell, E.O. (2013). “Effect of social media on the use of academic library by undergraduate students in tertiary institutions: A case study of Kogi State University, Anyigba.” Academic Research International, 4(5), 536-542.

Darling, A.R. (2005). “School-related Social Support and Students-Perceived Life Satisfaction.” Journal of Educational Research. 102(4), 303-320.

David, P.L. (2014). “Faculty social networking interactions: using social domain theory to assess student views.” Journal of Instructional Pedagogies, 1-17.

DeAndrea, D.C. et al. (2011). “Serious social media: On the use of social media for improving students ‘adjustment to college,” Internet and Higher Education, doi:10.1016/j.iheduc.2011.05.009December2015,doi:10.1111/j.1083-6101.2007.00393.

Dewing, M. (2012). Social media: An introduction. Ottawa: Library of Parliament.

Ebele, O. C. & Oghenetega, L. U. (2017). “The impact of social media on the academic performance of university students in Nigeria.” Journal of Education and Practice, 5(33), 21-24.

Eke, H. N., Omekwu, C. O. & Odoh, J. N. (2011). “The use of social networking sites among the undergraduate students of University of Nigeria, Nsukka.” Library Philosophy and Practice (e-journal). Paper 1195.

Enikuomehin, A. O. (2011). “ICT, CGPA: Consequences of social networks in an Internet driven learning society.” International Journal of Computer Trends and Technology, 2(2) 9-14.

Junco, R., Heiberger, G. & Loken, E. (2010). “The effect of Twitter on college student engagement and grades.” Journal of Computer Assisted Learning.1-14.

Junco, R., Merson, D. & Salter, D. W. (2010). “The effect of gender, ethnicity, and income on college students’ use of communication technologies.” Cyberpsychology, Behavior, and Social Networking, 13(6), 619-928.

Kaplan, A. M. (2012). “If you love something, let it go mobile: Mobile marketing and mobile social media 4x4.” Business Horizons, 55(2), 129-139.

Kaplan, A.M., & Haenlein, M. (2010). “Collaborative projects (social media application): About Wikipedia, the free encyclopaedia.” Business Horizons, 57, 617-626.

Kaplan, A.M., & Haenlein, M. (2010). “The fairyland of second life: about virtual social worlds and how to use them,” Business Horizons, 52(6), 563-72.

Kaplan, A.M., & Haenlein, M. (2012). “Users of the world, unite! The challenges and opportunities of social media,” Business Horizons, 53(1), 59-68.

Kent, J. (2008). “Social networking sites: Will they survive?” Nebula

Mensah, & Nizam, N., (2016). “Students’ Perception of Social Networking Sites Influence on Academic Performance.” International Journal of Social Networking and Virtual Communication. 1(14), 60-85.

Merten, M., & Williams, A. (2009). “Adolescents’ Online Social Networking following the Death of a Peer.” Journal of Adolescent Research. 24(4), 67-90.

Miloševic, I., Dragana, Ž., Arsić, S. & Manasijević, D. (2015). “Facebook as virtual classroom: Social networking in learning and teaching among Serbian students.” Telematics and Informatics 32 (2015) 576–585.

Monkhouse, H., & Forbes, A. (2015). “The use of YouTube to improve students’ acuity and analytic skills in discussion of issues in music performance.” Literacy Information and Computer Education Journal (LICEJ), 6(3), 1964-1970.

Ndaku D. (2013). “The potentials and pitfalls of social networking sites such as Facebook in higher education contexts.” Proceedings of ASCILITE, Hobart Tasmania, Australia, 4-7 December, 2011.

Negussie, N., & Ketema, G. (2014). “Relationship between Facebook practice and academic performance of university students.” Asian Journal of Humanities and Social Sciences (AJHSS), 2(2), 31-37.

Nwafor, J. C., & Godwin-Maduike, C. C. (2011). “Social media and academic performance of business education students in South-East Nigeria.” Journal of Education and Practice, 6(25), 127-134.

Oladipo, D. L., & Mamman, M. (2014). “The effects of using a wiki on student engagement and learning of report writing skills in a university statistics course.” Australasian Journal of Educational Technology, 25(3), 382-398.

Onah, N. G. & Nche, G. C. (2014). “The moral implication of social media phenomenon in Nigeria.” Mediterranean Journal of Social Sciences, 5(20), 2231-2237.

Owusu, D., Acheaw O., & Lar. A. U. (2012). “A study of e-cheating habit of students in three selected universities in Nigeria.” Wulfenia Multidisciplinary Journal, 19(9), 387-402.

Owusu-Acheaw, M., & Larson, A. G. (2014). “Use of social media and its impact on academic performance of Tertiary Institution students: A study of students of Koforidua Polytechnic, Ghana.” Journal of Education and Practice, 6(6), 94-101.

Petrović, N., Petrović, D., Jeremić, V., Milenković, N. & Ćirović, M. (2012). “Possible educational use of facebook in higher environmental education.” ICICTE 2012 Proceedings, 355-362.

Rault, J.E., & Patil, E. (2016). “Facebook and academic performance: Reconciling a media sensation with data,” First Monday, 14(5).

Rouis, S., Limayem, M., & Salehi-Sangari, E. (2011). “Impact of Facebook usage on students academic performance: The roles of self-regulation and trust.” Electronic Journal of Research in Educational Psychology, 9(3), 961-994.

Sajithra, K., & Patil, R. (2013). “Social media: History and components.” IOSR Journal of Business and Management (IOSR-JBM), 7(1), 69-74.

Skiera, B., Hinz, O., & Spann, M. (2015). “Social media and academic performance: Does the intensity of Facebook activity relate to good grades.” Schmalenbach Business Review, 67, 54–72.

Tamayo, & Dela cruz, A. (2014). “Social networking usage: 2005-2015.” Pew Research Center. October 2015. Available at: http://www.pewinternet.org/2015/ 10/08/2015/Social-Networking-Usage2005-2015/

“The impact of social media networks websites usage on students’ academic performance.” Communications and Network, 7, 159-171.

Ünal, A. T. & Köroğlu, O. (2016). “A comparative study of social network usage and adoption among Turkish prospective teachers.” Mevlana International Journal of Education (MIJE), 3(4), 24-42.

Wentworth, D.K., & Middleton, J.H. (2014). Technology use and academic performance.

Yang, C., & Chang, Y. S. (2011). “Assessing the effects of interactive blogging on student attitudes towards peer interaction, learning motivation, and academic achievements.” Journal of Computer Assisted Learning (2012), 28, 126–135.

Yusuf, A. (2018). Interrelationship among Academic Performance, Academic Achievement and Learning outcomes. Department of Curriculum Studies and Technology. University of Illorin.

Zahid, J., & Karl K. (2016). “Social networking profiles: an examination of student attitudes regarding use and appropriateness of content.” Cyber-psychology Behavior.

Downloads

Published

2021-10-06

How to Cite

Ddungu, R. M., Nakijoba, R., Awobamise, A., & Merab, A. (2021). ASSESSMENT OF SOCIAL MEDIA’S INFLUENCE ON THE ACADEMIC PERFORMANCE OF TERTIARY INSTITUTION STUDENT. Annals of Spiru Haret University. Economic Series, 21(3). Retrieved from https://www.anale.spiruharet.ro/economics/article/view/1098

Issue

Section

ACADEMIA PAPERS